Degree Program Information |
| Name | : Bachelor of Science in Business with a Major in Marketing | |||
| Program | : Marketing | |||
| Description | : The goal of the Marketing major is to equip you with the necessary skills to successfully manage the marketing functions of an organization. This includes the development of creative, analytical, and leadership abilities. A variety of subjects will be explored: buyer behavior, sales management, advertising, marketing research, and international marketing. You will learn how to identify customer needs, how to communicate information about products and services to current and potential customers, the best ways to market your products and services, and how to price them. You will also study the growing demands of the international arena, how to take advantage of them, and how to address different cultural issues. Your courses will explore the preparation, implementation, and evaluation of budgets, along with the application of research information to marketing plans. This program requires 51 upper-division credit hours. | |||
| Degree | : Bachelor Degree Programs | |||
| URL of the original source | ||||
| http://online.uo...wnload/index.htm | ||||
| Additional Information | ||||
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| College and University Contacts and Details |
| Name | : University of Phoenix | ||
| Online Distance Education Page | : http://onlin...phoenix.edu/ | ||
| College/University Main Page | : http://www.phoenix.edu/ | ||
| Street Address | : N/A | ||
| City | : Phoenix | State | : Arizona |
| Zip | : 85034 | Country | : United States of America |
| Phone | : 1-800-697-8223 | Fax | : N/A |
| HLC | |||
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| Short Profile |
| University of Phoenix (UOP) is a for-profit educational institution specializing in adult education, with campuses located throughout the United States, Canada, Mexico, and Puerto Rico. UOP was founded in 1976 by Dr. John Sperling. In the early 1970's, at San Jose State University in California, Sperling and several associates conducted field-based research in adult education. The focus of the research was to explore teaching/learning systems for the delivery of educational programs and services to working adult students who wished to complete or further their education in ways that complemented both their experience and current professional responsibilities. At that time colleges and universities were organized primarily around serving the needs of the 18-22 year old undergraduate student. That is not at all surprising, given that the large majority of those enrolled were residential students of traditional college age, just out of high school. According to Sperling, working adult students were often "invisible" on traditional campuses and treated as second-class citizens. | |||
| Click here to find out more about University of Phoenix. | |||
| The description is originally published on Wikipedia; it is available under the terms of the GNU Free Document License. | |||
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