Degree Program Information |
| Name | : Master of Business Administration/Marketing | |||
| Program | : Marketing | |||
| Description | : The MBA/MKT was created in response to the important role played by marketing managers in any organization, particularly as organizations diversify to capitalize upon Internet opportunities to expand their markets. Although this business approach appears to be a natural evolution, the role, function, and responsibility of the marketing professional calls for specialized educational preparation. The knowledge, skills, and abilities needed by today's marketing professional require specific expertise not customary in the outcomes of a standard MBA program. Students in the MBA/MKT program will complete five specialized courses in e-Marketing Theory and Application, Consumer Behavior, Marketing Research, Marketing Strategy, and the Marketing Capstone Course, with all course content facilitating the evolution of the marketing professional to match the requirements of today's business environment. | |||
| Degree | : Bachelor Degree Programs | |||
| URL of the original source | ||||
| http://online.uo...wnload/index.htm | ||||
| Additional Information | ||||
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| College and University Contacts and Details |
| Name | : University of Phoenix | ||
| Online Distance Education Page | : http://onlin...phoenix.edu/ | ||
| College/University Main Page | : http://www.phoenix.edu/ | ||
| Street Address | : N/A | ||
| City | : Phoenix | State | : Arizona |
| Zip | : 85034 | Country | : United States of America |
| Phone | : 1-800-697-8223 | Fax | : N/A |
| HLC | |||
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| Short Profile |
| University of Phoenix (UOP) is a for-profit educational institution specializing in adult education, with campuses located throughout the United States, Canada, Mexico, and Puerto Rico. UOP was founded in 1976 by Dr. John Sperling. In the early 1970's, at San Jose State University in California, Sperling and several associates conducted field-based research in adult education. The focus of the research was to explore teaching/learning systems for the delivery of educational programs and services to working adult students who wished to complete or further their education in ways that complemented both their experience and current professional responsibilities. At that time colleges and universities were organized primarily around serving the needs of the 18-22 year old undergraduate student. That is not at all surprising, given that the large majority of those enrolled were residential students of traditional college age, just out of high school. According to Sperling, working adult students were often "invisible" on traditional campuses and treated as second-class citizens. | |||
| Click here to find out more about University of Phoenix. | |||
| The description is originally published on Wikipedia; it is available under the terms of the GNU Free Document License. | |||
| Additional Information | |||
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