| Description |
: In today's market-based economies, how well a product or service is marketed can usually be correlated to its ultimate success. That's why marketing departments of corporations as well as the agencies that help them promote their products and services are demanding top positions be filled by qualified marketing professionals who have a comprehensive, modern understanding of the marketing mix and how best to use those resources in today's business environment.
AIU Online's Marketing MBA puts graduates on the fast track to advancing their executive careers in marketing. It features a dynamic, flexible curriculum that has been structured to adapt and keep current with emerging and changing marketing trends.
Courses are designed to provide students with the knowledge, skills and experience-based education necessary to seek managerial positions in marketing, marketing management, research and strategic planning. The degree combines the management background of an executive MBA with specialized training in marketing.
Concentration courses include:
- Research Methods in Marketing. A systematic approach to the structure, implementation and analysis of marketing research for purposes of decision making. This includes an emphasis on a customer's wants and needs as they pertain to developing promotional campaigns, new products and improving customer service efforts
- International Marketing A course structured on the background necessary to make marketing decisions at the international level, including examinations of forces exerted by institutions, culture, politics, law, and environment in respect to global marketing activities.
This accelerated, team-based Marketing MBA program can be completed in just 10 months. |
