Degree Program Information |
| Name | : Bachelor of Business Administration in Marketing | |||
| Program | : Marketing | |||
| Description | : The U.S. Bureau of Labor Statistics expects careers in marketing to remain plentiful in the future, and the professionals who qualify for the best positions will be those with a thorough understanding of current marketing trends and the effects an ever-changing economy has on them. The AIU Online Bachelor's in Marketing curriculum is designed to provide students with the real-world education and experience necessary for a professional career in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, sales departments and more. Required concentration courses include: *) Marketing Research & Buyer Behavior. An exploration into how marketing research takes into account the motivations, influences and processes underlying consumers' decision-making. *) Advanced Topics in Marketing. An examination of marketing planning and the global marketing environment. *) Marketing Management Concepts. A concentrated focus on the planning, implementation, controlling and evaluation of marketing strategies. | |||
| Degree | : Bachelor Degree Programs | |||
| URL of the original source | ||||
| http://www.aiuon...marketing/ba.asp | ||||
| Additional Information | ||||
| - Search for threads in the forum related to this online degree program | ||||
| College and University Contacts and Details |
| Name | : American InterContinental University | ||
| Online Distance Education Page | : http://www.a...s/online.asp | ||
| College/University Main Page | : http://www.aiuniv.edu/ | ||
| Street Address | : 6600 Peachtree-Dunwoody Rd. 500 Embassy Row | ||
| City | : Atlanta | State | : Georgia |
| Zip | : 30328 | Country | : United States of America |
| Phone | : 000-000-0000 | Fax | : 000-000-0000 |
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| Short Profile |