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Click on the name of an online marketing undergraduate course to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
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Name (Section Id) |
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Program |
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Degree |
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Name of College, University |
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School's Profile |
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Principles of Marketing (Mrkt 530) |
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Marketing |
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U |
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New Jersey Institute of Technology |
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▤ |
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Details |
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Examination of the factors relating to marketing process. The nature and significance of consumer and organization buying behaviors, competition, government regulations, consumerism, and social responsibility are analyzed. Covers decision making in market research, product development, pricing, distribution, advertising, promotion, selling, and marketing strategy. |
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Principles of Marketing (MKT 305) |
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Marketing |
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U |
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American Sentinel University |
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▤ |
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Details |
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An introduction to marketing concepts and the role of marketing in sound business decisions including the components of basic marketing strategy, market globalization and marketing in the service industry. |
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Principles of Marketing (320) |
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Marketing |
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U |
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Aspen University |
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▤ |
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Details |
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Students develop an understanding of the fundamentals of marketing including a general understanding of the strategies and methods involved in marketing a variety of goods and services. Topics include market research, segmentation, target marketing, positioning, developing new products, pricing, distributing and promoting goods and services, and marketing management. As a concluding project, students will prepare a marketing plan for a simple product offering. |
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Principles of Sales (MK302) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course explores the principles of selling in various situations encountered in interpersonal interactions. Effective and ineffective sales methods for both person to person and group selling are studied in order to increase the understanding of the sales process. |
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Principles of Sales (MK302) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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MK302 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. The course explores the principles of selling in various situations encountered in interpersonal interactions. Effective and ineffective sales methods for both person to person and group selling are studied in order to increase the understanding of the sales process. |
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Proposal Development (MK402) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course of instruction presents an overview of a recommended proposal preparation process that has proven to be successful. It describes the step-by-step process normally used to prepare and deliver a major proposal. This course serves as a framework upon which to build a formal definitive process and sets forth a set of flexible guidelines and methods designed to cope with the challenges of proposal preparation. |
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Public Relations (MAR 3310) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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This course is a study of the principles and techniques involved in creating and maintaining a favorable public image. Various methods and factors involved in public relations are examined and discussed. |
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Public Relations (MK307) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a ?walk through? of a public relations campaign that uses a checklist approach. (Note: Students currently serving in a military recruiting assignment who desire to take MK307 as an internship course should register for Section Z. All other students should register for another section of MK307). |
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Public Relations (MK307) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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MK307 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. It is a critical analysis of topical issues in public relations using a case-study approach. Specific issues covered will vary. |
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Retail Management (MKT203) |
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Marketing |
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U |
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Peirce College |
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▤ |
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Details |
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MKT 203 Retail Management Prerequisite: MKT 101 This course surveys the fundamentals of retailing: operations planning, analyzing consumer behavior, store location, merchandise planning, merchandise control and security, advertising and promotion, and pricing. |
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Retail Management (MKT203) |
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Marketing |
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U |
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Peirce College |
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▤ |
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Details |
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MKT 203 Retail Management Prerequisite: MKT 101 This course surveys the fundamentals of retailing: operations planning, analyzing consumer behavior, store location, merchandise planning, merchandise control and security, advertising and promotion, and pricing. |
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Sales Management (MKT 469) |
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Marketing |
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U |
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University of Phoenix |
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▤ |
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Details |
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This course studies the complex and demanding responsibilities of sales management in the 21st century, including managing the sales force, forecasting, understanding customer expectations and buyer behavior, gathering feedback, communicating, and relating sales goals to marketing goals. |
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Sales Management (MK403) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course provides students with a solid foundation in sales management practices, teamwork, leadership and technology. |
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Sales Management (MK403) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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MK403 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. This course provides students with a solid foundation in sales management practices, teamwork, leadership and technology. |
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Salesmanship (MKTG-420) |
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Marketing |
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U |
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DeVry University Online |
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▤ |
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Details |
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This course addresses the complex and demanding responsibilities of sales personnel, including forecasting; territory management; understanding customer expectations and buyer behavior; gathering feedback; communicating; budgeting; and relating sales goals to marketing goals. |
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Salesmanship (MAR 3400) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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A study of the basic principles and techniques of selling. Effective presentations and communications in selling are emphasized. Selling is studied as a marketing process in retail and industrial markets. |
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Services Marketing (MKTG 211) |
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Marketing |
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U |
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Humber College Institute of Technology and Advanced Learning |
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▤ |
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Details |
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This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today's economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implications of customer expectations and perceptions, including services marketer's three Ps: People, Physical Evidence and Process; the GAPS model of service quality; the impact of service failure and recovery; consumer-based pricing and value-pricing strategies; and integrated services marketing communications. |
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Sports Marketing (MC408) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course focuses on the promotions, public relations, and advertising and other marketing functions involved in the multi-billion dollar sports industry. The course provides research, case, analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications. |
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Starting a New Business (Introduction to Entrepreneurship) (MKTG 415) |
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Marketing |
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U |
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Humber College Institute of Technology and Advanced Learning |
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▤ |
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Details |
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On completion of this course you will be conversant with the mechanics of small and new businesses. You will learn to develop a logical, analytic and practical business plan, as well as consider and evaluate a new business venture. |
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Strategic Internet Marketing (MK305) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is a study of the concepts of Internet business models and how general managers must formulate and execute successful strategies in order to gain, defend, or reinforce a competitive advantage in the face of the Internet. Students will learn about the concepts and tools needed to analyze Internet business models for pure play Internet start-ups and incumbent bricks-and-mortar firms. This course covers Internet properties, value configurations, culture, ethics, demographics, international marketing and emerging public policy issues to include privacy and security. Topics include web page analysis, intelligence agents and the hardware and software tools necessary for Internet commerce. |
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