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Click on the name of an online marketing undergraduate course to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
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Name (Section Id) |
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Program |
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Degree |
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Name of College, University |
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School's Profile |
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Marketing Management (MKT 300) |
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Marketing |
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U |
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Golden Gate University |
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Details |
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Focuses on marketing management and problem-solving. You will learn methods for managing product positioning, pricing, distribution and external communications. You will learn about customer behavior, demand determination and marketing research. You will be exposed to marketing in a variety of contexts such as for-profit, non-profit, Internet and the global context. Emphasis is on developing fully integrated marketing programs as well as interfunctional coordination. The case method is used. |
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Marketing Management (MARP 5805) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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A comprehensive study of marketing strategies and tactics. Essential elements are analyzed and include strategic planning and marketing; identifying and understanding the target market; market research; consumer behavior; organizational buying; market mix and segmentation. Product planning and development; advertising and sales promotion; distribution and pricing strategies are evaluated. The marketing of services and global marketing issues are also explored. |
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Marketing Management (MKT401) |
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Marketing |
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U |
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Peirce College |
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▤ |
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Details |
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This course develops a deeper awareness of the institutions and methods employed in the marketing of goods and services. Such topics as marketing strategies, opportunity and environmental analysis, new product development, and pricing are discussed. |
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Marketing Management (530) |
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Marketing |
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U |
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Aspen University |
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▤ |
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Details |
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Marketing is the epicenter of an organization's strategic and operational life. This course presents marketing management within the broader context of the organization's strategies and operations. Students discover the benefits of market research and analysis, and develop effective marketing strategies through segmentation, targeting, and positioning. |
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Marketing Management (MK404) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions. |
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Marketing Planning (MK407) |
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Marketing |
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American Public University |
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▤ |
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Details |
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MK407 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. This course is a foundation for the strategic marketer. It covers what makes businesses profitable, why businesses must grow, how to develop a strategy for successful growth, how to prepare a detailed marketing plan to execute the strategy, and how such strategy and planning is implemented for the effective representation of the organization in the external world. |
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MARKETING PRINCIPLES (APM341-OL) |
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Marketing |
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U |
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Westwood College Online |
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▤ |
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Details |
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This course provides an overview of marketing concepts, including marketing on the Internet.Topics covered include the economic and business foundations of marketing, marketing planning, and developing a marketing plan. |
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Marketing Research (MK405) |
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Marketing |
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American Public University |
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▤ |
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Details |
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This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning. |
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Marketing Research (MK405) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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MK405 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning. |
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Marketing Research (BA310) |
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Marketing |
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Grantham University |
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▤ |
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Details |
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This intermediate course teaches the fundamentals of marketing research with an emphasis on comprehension and application of basic methods. Theories, concepts, principles, methodologies, and applications of marketing research are analyzed. Topics include the marketing research process, writing research objectives, designing research studies, collecting data, analyzing data, and reporting results to inform decision-making. SPSS Student Version 10.0 is integrated with the course, and a copy is included with the textbook. |
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Marketing Research (MKTG 310) |
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Marketing |
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U |
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Humber College Institute of Technology and Advanced Learning |
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▤ |
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Details |
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Through various resource media, you will learn about the position and role of marketing research in the business environment. You will apply your knowledge to a business situation by completing a major research project. |
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Marketing Research II (BA315) |
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Marketing |
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U |
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Grantham University |
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▤ |
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Details |
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This intermediate mathematics course presents procedures for collecting and using marketing research data. The course focuses on the design of data collection forms, the development of a sample plan, and the analysis of the data. Descriptive and inferential statistics are presented in the context of business analyses. The course also introduces students to predictive analysis 56 and methods for preparing and presenting a report of findings. |
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Marketing Strategy (MK406) |
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Marketing |
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American Public University |
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▤ |
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Details |
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MK 406 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. Marketing Strategy grasps the basic fundamentals of the strategic role of marketing; how strategies are formulated; what entails the planning processes; what analytical tools are used; and techniques managers might use to develop marketing strategies. Additionally, students will be able to understand the importance of how marketing strategy impacts military recruiting in their local and national market. |
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Marketing Strategy (MK406) |
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Marketing |
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American Public University |
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▤ |
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Details |
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This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization. |
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Marketing Strategy with Lab (MGMT-429) |
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Marketing |
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U |
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DeVry University Online |
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▤ |
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Details |
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This course explores strategic aspects of marketing industrial products and services to various competitive markets. The course is based on marketing concepts, and examines and clarifies the relationship between operations and marketing in the manufacturing and service sectors. Students enhance their critical thinking and analytical skills by examining sales data, market opportunities and customer needs. They also consider ways in which these activities impact current and future production planning. |
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Persuasion (MK303) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is a study of the art of persuasion in marketing. The emphasis is on understanding persuasion theory and practice. Includes information analysis of motivational appeals and introduction to propaganda analysis. |
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Principles and Theory of Marketing (MK300) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is a comprehensive survey of marketing activities and the function of marketing in our economic system. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. |
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Principles and Theory of Marketing (MK300) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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MK300 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. This course is a general survey of marketing activities and the function of marketing in our economic system. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. |
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Principles of Marketing (0105-363) |
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Marketing |
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U |
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Roosevelt University |
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▤ |
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Details |
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An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (Sophomore status) Credit 4 |
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Principles of Marketing (MRKT 330) |
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Marketing |
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New Jersey Institute of Technology |
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▤ |
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Details |
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Fundamentals of marketing in a global context are covered using lectures, cases and class projects. Topics include product management, buying behavior, segmentation, total quality management, and social responsibility. |
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