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Click on the name of an online marketing undergraduate course to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
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Name (Section Id) |
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Program |
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Degree |
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Name of College, University |
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School's Profile |
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Integrated Marketing Communications (MKT 305) |
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Marketing |
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Golden Gate University |
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Details |
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Enables you to prepare, present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, you will learn how to reach appropriate market targets in the most cost-efficient and measurable way. Prerequisite: MKT 100 or MKT 300 or MKT 350. |
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International Marketing (MARP 5158) |
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Marketing |
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Florida Metropolitan University |
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Details |
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This course discusses the environment of international marketing. Primary emphasis is on international marketing research; product, promotion, distribution and pricing strategies; and present issues in international marketing. |
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International Marketing (MARP 5158) |
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Marketing |
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Florida Metropolitan University |
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Details |
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This course discusses the environment of international marketing. Primary emphasis is on international marketing research; product, promotion, distribution and pricing strategies; and present issues in international marketing. |
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International Marketing (MKT305) |
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Marketing |
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U |
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Peirce College |
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Details |
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This is a course in marketing decision-making from a global perspective. Current multinational marketing policies and concepts involving both consumer and industrial market structures are examined. International channels of distribution, pricing policies, competitive strategies, and regulations are important components of this course. |
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International Marketing (MK477) |
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Marketing |
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American Public University |
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Details |
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This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. It builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing. The emphasis is on the application of tools and methods of international marketing practices. |
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Internet Marketing (0105-440) |
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Marketing |
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Roosevelt University |
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Details |
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The course examines the impact of the Internet on traditional marketing and the new form of marketing. It explores the impact of the Internet on marketing strategy and tactics. It explicitly considers using the Internet to increase the value delivered to customers and improve a firm's competitiveness. (0105-363, Junior status) Credit 4 |
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Introduction to International Marketing (MAR 2141) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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Examines the basic principles of marketing in an international environment. Major areas of the cultural, political and economic environments affecting multinational marketing management are reviewed for analysis of international marketing problems. |
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Introduction to Marketing (MAR 1011) |
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Marketing |
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Florida Metropolitan University |
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Details |
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The course deals with the distribution of goods from producer to consumer and covers such topics as characteristics of markets for consumer goods, marketing functions and the organizations that perform them, marketing methods and techniques, price policies, and the cost of marketing. |
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Introduction to Marketing (MKT101) |
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Marketing |
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U |
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Peirce College |
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▤ |
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Details |
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Prerequisite: None This is a survey course that covers the evolution of marketing, the variables that enter into marketing management decision-making, and the impact of both controllable and uncontrollable factors in the environment. Emphasis is placed on the marketing mix: product, price, promotion, and distribution. |
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Introduction to Marketing (MK144) |
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Marketing |
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American Community College |
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Details |
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The objective of this course is to familiarize the student with the scope, terminology, and procedures of marketing in a modern firm. The various elements of marketing - price, promotion, distribution, and product planning - are carefully analyzed. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of his own. |
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Introduction to Marketing (MK144) |
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Marketing |
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American Public University |
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Details |
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The objective of this course is to familiarize the student with the scope, terminology, and procedures of marketing in a modern firm. The various elements of marketing - price, promotion, distribution, and product planning - are carefully analyzed. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of his own. |
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Introduction to Public Relations (PRDS 105) |
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Marketing |
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U |
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Humber College Institute of Technology and Advanced Learning |
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Details |
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This eight-session course provides an overview of the history of public relations and the principles that guides its practice today. Students will develop an understanding of the process of strategic communication planning and will become familiar with the role of public relations in a variety of organizational settings. Proficiency in written and oral English is required. Refer to the refund policy above. |
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Market Research (MKTG-320) |
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Marketing |
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DeVry University Online |
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Details |
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Students in this course analyze various market research techniques, including methodology used to gather information for decision-making. Emphasis is placed on methods and techniques for collecting, analyzing, interpreting, and disseminating primary and secondary data for final end-use. |
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Marketing (MKT 421) |
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Marketing |
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University of Phoenix |
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Details |
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This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. |
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Marketing (MKT3151) |
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Marketing |
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U |
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Amberton University |
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Details |
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The course explores the role of marketing in organizations and society by examining how firms select markets, forecast demand, design and distribute products, advertise and sell, set prices, and evaluate their efforts. |
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Marketing (MKTG 111) |
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Marketing |
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U |
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Humber College Institute of Technology and Advanced Learning |
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Details |
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This introductory course in marketing will examine the various components of the marketing function and how they are combined to produce a total system of business action. Topics will include market segmentation, positioning, forecasting and buyer behaviour, as well as market research, product development, pricing, strategies, and distribution channels. A major team project will explore the marketing function in a real business setting. |
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Marketing and Managing the Customer Relationship (MKT 711) |
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Marketing |
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University of Phoenix |
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▤ |
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Details |
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This course evaluates how decision makers manage their relationship with their customers and applies their marketing knowledge to the development of products and services. Topics include the prediction of demand in global markets, managing product development, the role of Internet-based customer information. |
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Marketing for Hospitality, Travel, and Tourism (MKT303) |
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Marketing |
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U |
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Peirce College |
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Details |
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Prerequisite: MKT 101 This course examines the important role marketing plays in the selling of services in the travel and hospitality industries. The critical problems of perishables and time-dependency of service inventories are explored, along with the role of customer perception in the segmentation of various tourism markets. |
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Marketing for Print & Graphic Media (2080-717) |
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Marketing |
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Roosevelt University |
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Details |
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This course focuses on understanding the traditional and emerging markets within the graphic media industry. Additionally, attention is given to the environmental and economic factors associated with a printing company's strategic direction. The learned concepts are applied to graphic media business situations. A core part of this course is the student's participation in an actual company project where recommendations for new marketing approaches and initiatives will be developed and presented to a panel consisting of the company's key decision makers. Credit 4. |
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MARKETING FUNCTIONS (APM342-OL) |
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Marketing |
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U |
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Westwood College Online |
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Details |
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This course is designed to explore the various functions of marketing.Topics covered include Internet marketing techniques,marketing niches, target markets, developing a marketing mix, price, products, place, and promotion strategies. |
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