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Click on the name of an online marketing undergraduate course to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
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Name (Section Id) |
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Program |
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Degree |
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Name of College, University |
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School's Profile |
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Advanced Composition (COMM 210) |
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Marketing |
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U |
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University of Phoenix |
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Details |
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This is an advanced course in expository and argumentative writing designed for students preparing for professional careers. Emphasis is placed on critical thinking, thesis formation, research, bibliographic techniques, and stylistic skills necessary to produce articles and essays appropriate to professional journals and the general media. |
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Advertising (MAR 2323) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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A study of the principles and institutions involved in mass selling techniques. The student is introduced to the role of advertising as a sales and communications tool for business. |
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Advertising (MK401) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies. (Note: Students currently serving in a military recruiting assignment who desire to take MK401 as an internship course should register for Section Z. All other students should register for another section of MK401). |
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Advertising (MK401) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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MK401 (Section Z) is available as an internship course ONLY to military recruiters currently serving in a recruiting assignment. This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies. |
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ADVERTISING (APM343-OL) |
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Marketing |
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U |
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Westwood College Online |
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▤ |
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Details |
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This course acquaints the student with the role of advertising in promoting products and services, with an overview of Internet advertising.Topics include setting objectives, directing the message, selecting the appeals and appropriate media, and determining advertising budgets. |
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Advertising (MKTG 300) |
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Marketing |
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U |
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Humber College Institute of Technology and Advanced Learning |
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▤ |
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Details |
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This course offers you a basic overview of the Canadian advertising scene today. Beginning with an analysis of the purposes of advertising, and continuing with an examination of the various media, it will proceed to discuss planning, preparing and producing advertising messages. |
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ADVERTISING CAMPAIGN CONCEPTS (GD355-OL) |
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Marketing |
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U |
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Westwood College Online |
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▤ |
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Details |
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In this course, students put into practice the conceptual development of advertising campaigns from analysis of the big idea to creation of portfolio quality work. Students will conceptualize and design a marketing message to solve a client problem across various media. Upon completion of this course, students should be able to create and market an image for a product or service. |
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Bachelor of Science Marketing Capstone Project (MGT406) |
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Marketing |
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U |
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Peirce College |
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▤ |
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Details |
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Bachelor of Science Management Capstone Project A grade of ?C? or better is required for this course. Prerequisites: MGT 402, 403, 404, 405 The management capstone project integrates and synthesizes knowledge gained from a variety of courses completed within this concentration. The project will require the application of knowledge gained from the successful completion of the following courses: Business Statistics, Marketing, Human Resources, Organizational Dynamics, Ethics, Leadership, and Strategic and Operations Management.
The management capstone project encompasses the identification of a small business and preparing a final paper the includes these components: 1. Feasibility Study 2. Business Plan 3. Organizational Structure, 4. Financing 5. Marketing Analysis 6. Business Strategy. |
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Buyer Behavior (MKT 463) |
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Marketing |
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U |
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University of Phoenix |
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▤ |
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Details |
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This is an introductory course in analyzing buyer and purchasing behaviors as basic considerations in the development of a marketing mix. Economic, social, psychological, and cultural factors are considered as they relate to the development of marketing programs. |
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Communicating in the Virtual Workplace (COMM 470) |
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Marketing |
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U |
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University of Phoenix |
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Details |
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This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and how to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. |
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Consumer Behavior (MKT 338) |
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Marketing |
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U |
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Golden Gate University |
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▤ |
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Details |
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Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations; readings and case materials. Corequisite: MKT 300 or MKT 350. |
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Consumer Behavior (MKTG-310) |
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Marketing |
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U |
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DeVry University Online |
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▤ |
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Details |
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Students in this course analyze consumer-purchasing behavior as it relates to development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive and social factors. |
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Consumer Behavior (MKT3153) |
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Marketing |
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U |
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Amberton University |
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▤ |
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Details |
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The course presents consumer behavioral theories and links them to marketing management. Topics include consumer motivation, managing attitudes, consumer perceptions on marketing strategies, and selecting marketing targets. |
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Contemporary Marketing Skills (GE140) |
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Marketing |
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U |
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American Academy of Nutrition |
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▤ |
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Details |
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Practical applications-oriented treatment of the activities performed by those involved in marketing. Course focuses on analyzing marketing opportunities, product pricing, distribution and promotion decisions, and careers in marketing. Course is designed to allow students to develop skills which can be utilized in any chosen career. |
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Contemporary Readings in Marketing (MK301) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course explores current and emerging trends in marketing through the use of real cases, web-based research and interaction with professional marketers. Marketing is perceived as both a strategic and tactical process across industries, sectors and stages of organizational growth. |
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Customer Relations and Servicing (MAR 2305) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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Explores the basic functions relating to customers on a one-on-one basis. It teaches the skills needed to work with people to enhance the company, its public image, and satisfy the client or customer. |
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Customer Relations and Servicing (MAR 230) |
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Marketing |
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U |
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Florida Metropolitan University |
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▤ |
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Details |
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Explores the basic functions relating to customers on a one-on-one basis. It teaches the skills needed to work with people to enhance the company, its public image, and satisfy the client or customer. |
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Essentials of College Writing (COMM 215) |
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Marketing |
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U |
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University of Phoenix |
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▤ |
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Details |
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This course covers the essential writing strategies and skills required for college-level coursework. Emphasis is placed on the development of research papers, position papers, and case study analyses, and helps students distinguish between interpretive and analytical writing. The research process is approached from both the conceptual and applied perspectives. Discussion of elements of mechanics, style, citation, and proper documentation is included. |
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Independent Study: Marketing (MK490) |
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Marketing |
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U |
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American Public University |
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▤ |
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Details |
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This course is an opportunity for Marketing students to pursue an independent research project or examine a specific area of Marketing under the mentorship of a single professor. Participation is at the discretion of the faculty member. The student will produce a major research paper. There will be no examination. Students will submit a proposal prior to the start of the project. |
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Integrated Marketing Communications (MKT 467) |
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Marketing |
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U |
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University of Phoenix |
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▤ |
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Details |
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In this course the role of integrated marketing communications in business and society is analyzed, giving a broad view of the profession in a service- or product-oriented company. The social and economic roles that integrated marketing communications plays in profit and non-profit companies are applied. Integrated marketing communications' role in marketing is explored in a practical way and the relationship among the planning process, creative strategies, and media selection are examined. |
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