| Section Id |
: MKTG-410 |
| Name |
: Advertising and Public Relations |
| Program |
: Public Services |
| Program Detail |
: This course introduces the field of advertising and public relations. Topics include media relations; media buying; determining appropriate media; promotions; public relations and publicity development tools; methods for improving customer satisfaction; relationship-building strategies; and ethics in advertising and public relations. |
| Prerequisite |
: BUSN-319 |
| Course Level |
: Online Undergraduate Courses |
| Course URL |
: http://www.devry...tg.html#MKTG-410 |
| Additional Information |
| - Search for threads in the forum related to this online course |