Course Information

Section Id	: MM575
Name	: Advertising Management
Program	: Marketing
Program Detail	: Advertising Management presents a structured approach to managing advertising, sales promotion and public relations activities from a corporate perspective. Students are taught how to determine promotional objectives, select campaign themes, choose media, control advertising costs, design sales promotions and evaluate results. The course also addresses agency selection and management.
Prerequisite	: MM522
Course Level	: Online Graduate Courses
Course URL	: http://www.kelle...ams/catalog.html
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College and University Contacts and Details

Name		: Keller Graduate School of Management
Online Distance Education Page		: http://www.keller.edu/
College/University Main Page		: http://www.keller.edu/
Street Address		: One Tower Lane, Oakbrook
City	: Terrace	State	: Illinois
Zip	: 60181-4624	Country	: United States of America
Email	: Admissions@keller.edu
Phone	: 888-535-5378	Fax	: 630-574-1969

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