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Course Information

Section Id : MM572
Name : New Product Development
Program : Marketing
Program Detail : This course presents a framework for planning, implementing and evaluating new product introductions. The course addresses the new product development process ? from idea generation to commercialization. Emphasis is placed on examining how organizations can manage resources to maximize the opportunity for successful new product introductions.
Prerequisite : MM522
Course Level : Online Graduate Courses
Course URL : http://www.kelle...ams/catalog.html
Additional Information
College and University Contacts and Details
Name : Keller Graduate School of Management
Online Distance Education Page : http://www.keller.edu/
College/University Main Page : http://www.keller.edu/
Street Address : One Tower Lane, Oakbrook
City : Terrace State : Illinois
Zip : 60181-4624 Country : United States of America
Email : Admissions@keller.edu
Phone : 888-535-5378 Fax : 630-574-1969
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