| Section Id |
: MM572 |
| Name |
: New Product Development |
| Program |
: Marketing |
| Program Detail |
: This course presents a framework for planning, implementing and evaluating new product introductions. The course addresses the new product development process ? from idea generation to commercialization. Emphasis is placed on examining how organizations can manage resources to maximize the opportunity for successful new product introductions. |
| Prerequisite |
: MM522 |
| Course Level |
: Online Graduate Courses |
| Course URL |
: http://www.kelle...ams/catalog.html |
| Additional Information |
| - Search for threads in the forum related to this online course |