Course Information

Section Id	: MM570
Name	: Marketing Research
Program	: Marketing
Program Detail	: Marketing Research teaches students how to gather and analyze data to assist in making marketing decisions. The course addresses both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups. Emphasis is placed on examining how marketing research can help managers make better decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. Students are encouraged to consider ethical implications of specific marketing research activities.
Prerequisite	: MM522
Course Level	: Online Graduate Courses
Course URL	: http://www.kelle...ams/catalog.html
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College and University Contacts and Details

Name		: Keller Graduate School of Management
Online Distance Education Page		: http://www.keller.edu/
College/University Main Page		: http://www.keller.edu/
Street Address		: One Tower Lane, Oakbrook
City	: Terrace	State	: Illinois
Zip	: 60181-4624	Country	: United States of America
Email	: Admissions@keller.edu
Phone	: 888-535-5378	Fax	: 630-574-1969

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