Course Information

Section Id	: MM522
Name	: Marketing Management
Program	: Marketing
Program Detail	: Marketing Management presents a structured approach to understanding and managing the marketing function. Each student chooses a product or service and develops a written marketing plan to learn how to determine and integrate elements of a marketing strategy. Topics include market segmentation, targeting, positioning and research; product decisions; pricing; channels of distribution; sales management; advertising; new product development; and marketing budgets. Special attention is given to applied business research and to the roles international and ethical considerations play in making marketing decisions.
Prerequisite	:
Course Level	: Online Graduate Courses
Course URL	: http://www.kelle...ams/catalog.html
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College and University Contacts and Details

Name		: Keller Graduate School of Management
Online Distance Education Page		: http://www.keller.edu/
College/University Main Page		: http://www.keller.edu/
Street Address		: One Tower Lane, Oakbrook
City	: Terrace	State	: Illinois
Zip	: 60181-4624	Country	: United States of America
Email	: Admissions@keller.edu
Phone	: 888-535-5378	Fax	: 630-574-1969

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