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Course Information

Section Id	: MKTG 211
Name	: Services Marketing
Program	: Marketing
Program Detail	: This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today's economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implications of customer expectations and perceptions, including services marketer's three Ps: People, Physical Evidence and Process; the GAPS model of service quality; the impact of service failure and recovery; consumer-based pricing and value-pricing strategies; and integrated services marketing communications.
Prerequisite	:
Course Level	: Online Undergraduate Courses
Course URL	: http://cecourse....se_name=MKTG_211
Additional Information
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College and University Contacts and Details

Name		: Humber College Institute of Technology and Advanced Learning
Online Distance Education Page		: http://www.h...mberc.on.ca/
College/University Main Page		: http://www.h...mberc.on.ca/
Street Address		: 205 Humber College Blvd.
City	: Toronto	State	: Ontario
Zip	: M9W 5L7	Country	: Canada
Email	: enquiry@humber.ca
Phone	: 416-675-5000	Fax	: 416-675-2427

Short Profile

Humber College Institute of Technology and Advanced Learning is a college in Toronto, Ontario, Canada. It is one of many such colleges in the province.

Click here to find out more about Humber College Institute of Technology and Advanced Learning.

The description is originally published on Wikipedia; it is available under the terms of the GNU Free Document License.

Additional Information

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