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Course Information |
| Section Id | : BU446 | |||
| Name | : Advertising | |||
| Program | : Business | |||
| Program Detail | : This course explores the role of advertising with a focus on the structure, environment, and strategy of advertising. Topics include the advertising environment; ethical issues and social responsibility; advertising background, planning, and strategy; advertising media types, media planning, and media buying; factors for creating advertising for various media; public relations and promotions; and business-to-business and international advertising. | |||
| Prerequisite | : | |||
| Course Level | : Online Undergraduate Courses | |||
| Course URL | : http://www.herzi...bject_id=4#BU446 | |||
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| College and University Contacts and Details |
| Name | : Herzing College, Atlanta | ||
| Online Distance Education Page | : http://www.h...gonline.com/ | ||
| College/University Main Page | : http://www.h...us.php?id=12 | ||
| Street Address | : 3355 Lenox Road | ||
| City | : Atlanta | State | : Georgia |
| Zip | : 30326 | Country | : United States of America |
| : info@atl.herzing.edu | |||
| Phone | : 404-816-4533 | Fax | : 404-816-5576 |
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| Short Profile |
| Additional Information | |||
| - List online courses offered at this institution | |||
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