Course Information

Section Id	: EC541
Name	: Electronic Commerce Marketing Management
Program	: E-Commerce & E-Business
Program Detail	: This course explores the world of e-commerce and its impact on business practices. Topics include opportunities, issues, alternatives and techniques to support development of an e-commerce marketing plan and a related Web site. Understanding customer needs and concerns is addressed, as is their impact on members of the supply chain. Students evaluate alternative e-commerce Web sites, plan a site that meets marketing objectives and examine ways to promote the site to target audiences.
Prerequisite	: MM522
Course Level	: Online Graduate Courses
Course URL	: http://www.kelle...ams/catalog.html
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College and University Contacts and Details

Name		: Keller Graduate School of Management
Online Distance Education Page		: http://www.keller.edu/
College/University Main Page		: http://www.keller.edu/
Street Address		: One Tower Lane, Oakbrook
City	: Terrace	State	: Illinois
Zip	: 60181-4624	Country	: United States of America
Email	: Admissions@keller.edu
Phone	: 888-535-5378	Fax	: 630-574-1969

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