Course Information

Section Id	: BA310
Name	: Marketing Research
Program	: Marketing
Program Detail	: This intermediate course teaches the fundamentals of marketing research with an emphasis on comprehension and application of basic methods. Theories, concepts, principles, methodologies, and applications of marketing research are analyzed. Topics include the marketing research process, writing research objectives, designing research studies, collecting data, analyzing data, and reporting results to inform decision-making. SPSS Student Version 10.0 is integrated with the course, and a copy is included with the textbook.
Prerequisite	: MA335
Course Level	: Online Undergraduate Courses
Course URL	: http://www.grantham.edu/
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College and University Contacts and Details

Name		: Grantham University
Online Distance Education Page		: http://www.grantham.edu
College/University Main Page		: http://www.grantham.edu
Street Address		: 34641 Grantham College Road
City	: Slidell	State	: Louisiana
Zip	: 70460	Country	: United States of America
Email	: admissions@grantham.edu
Phone	: 800-955-2527	Fax	: 985-649-4183
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