Course Information |
| Section Id | : MK305 | |||
| Name | : Strategic Internet Marketing | |||
| Program | : Marketing | |||
| Program Detail | : This course is a study of the concepts of Internet business models and how general managers must formulate and execute successful strategies in order to gain, defend, or reinforce a competitive advantage in the face of the Internet. Students will learn about the concepts and tools needed to analyze Internet business models for pure play Internet start-ups and incumbent bricks-and-mortar firms. This course covers Internet properties, value configurations, culture, ethics, demographics, international marketing and emerging public policy issues to include privacy and security. Topics include web page analysis, intelligence agents and the hardware and software tools necessary for Internet commerce. | |||
| Prerequisite | : | |||
| Course Level | : Online Undergraduate Courses | |||
| Course URL | : http://www.apus....ucourse.asp?q=MK | |||
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| College and University Contacts and Details |
| Name | : American Public University | ||
| Online Distance Education Page | : http://www.apus.edu | ||
| College/University Main Page | : http://www.apus.edu | ||
| Street Address | : 322 West Washington Street | ||
| City | : Charles Town | State | : West Virginia |
| Zip | : 25414 | Country | : United States of America |
| : info@apus.edu | |||
| Phone | : 877-468-6268 | Fax | : 304-724-6863 |
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| Short Profile |
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