Course Information |
| Section Id | : MKT 338 | |||
| Name | : Consumer Behavior | |||
| Program | : Marketing | |||
| Program Detail | : Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations; readings and case materials. Corequisite: MKT 300 or MKT 350. | |||
| Prerequisite | : | |||
| Course Level | : Online Undergraduate Courses | |||
| Course URL | : http://www.ggu.e...eSectionId=10683 | |||
| Additional Information | ||||
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| College and University Contacts and Details |
| Name | : Golden Gate University | ||
| Online Distance Education Page | : http://cyber...pus.ggu.edu/ | ||
| College/University Main Page | : http://www.ggu.edu/ | ||
| Street Address | : 536 Mission St. | ||
| City | : San Francisco | State | : California |
| Zip | : 94105-2968 | Country | : United States of America |
| : info@ggu.edu | |||
| Phone | : 800-448-4968 | Fax | : 415-442-7807 |
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| Short Profile |
| Golden Gate University was founded as the night school arm of the San Francisco YMCA in 1853. It is located in downtown San Francisco, California at 536 Mission St, with satellite locations around the San Francisco Bay Area, in Los Angeles, California and Seattle, Washington. GGU is the fifth largest private university in California. | |||
| Click here to find out more about Golden Gate University. | |||
| The description is originally published on Wikipedia; it is available under the terms of the GNU Free Document License. | |||
| Additional Information | |||
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