Course Information

Section Id	: MKT 325
Name	: Building and Managing Brands
Program	: Business
Program Detail	: Explores the field of product management from a long-term brand building perspective. You will study how all types of product and service brands are built and managed, looking at historic as well as contemporary examples. Topics include integrated marketing programs, brand equity evaluation, line extension, graphic design and communications, including the Internet. Discussion will also include the hiring and management of advertising agencies and other vendors. Prerequisite: MKT 300 or MKT 350.
Prerequisite	:
Course Level	: Online Undergraduate Courses
Course URL	: http://www.ggu.e...eSectionId=10680
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College and University Contacts and Details

Name		: Golden Gate University
Online Distance Education Page		: http://cyber...pus.ggu.edu/
College/University Main Page		: http://www.ggu.edu/
Street Address		: 536 Mission St.
City	: San Francisco	State	: California
Zip	: 94105-2968	Country	: United States of America
Email	: info@ggu.edu
Phone	: 800-448-4968	Fax	: 415-442-7807

Short Profile

Golden Gate University was founded as the night school arm of the San Francisco YMCA in 1853. It is located in downtown San Francisco, California at 536 Mission St, with satellite locations around the San Francisco Bay Area, in Los Angeles, California and Seattle, Washington. GGU is the fifth largest private university in California.

Click here to find out more about Golden Gate University.

The description is originally published on Wikipedia; it is available under the terms of the GNU Free Document License.

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