Course Information

Section Id	: MKT 300
Name	: Marketing Management
Program	: Marketing
Program Detail	: Focuses on marketing management and problem-solving. You will learn methods for managing product positioning, pricing, distribution and external communications. You will learn about customer behavior, demand determination and marketing research. You will be exposed to marketing in a variety of contexts such as for-profit, non-profit, Internet and the global context. Emphasis is on developing fully integrated marketing programs as well as interfunctional coordination. The case method is used.
Prerequisite	:
Course Level	: Online Undergraduate Courses
Course URL	: http://www.ggu.e...eSectionId=10668
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College and University Contacts and Details

Name		: Golden Gate University
Online Distance Education Page		: http://cyber...pus.ggu.edu/
College/University Main Page		: http://www.ggu.edu/
Street Address		: 536 Mission St.
City	: San Francisco	State	: California
Zip	: 94105-2968	Country	: United States of America
Email	: info@ggu.edu
Phone	: 800-448-4968	Fax	: 415-442-7807

Short Profile

Golden Gate University was founded as the night school arm of the San Francisco YMCA in 1853. It is located in downtown San Francisco, California at 536 Mission St, with satellite locations around the San Francisco Bay Area, in Los Angeles, California and Seattle, Washington. GGU is the fifth largest private university in California.

Click here to find out more about Golden Gate University.

The description is originally published on Wikipedia; it is available under the terms of the GNU Free Document License.

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