| Section Id |
: DM682 |
| Name |
: Public Relations and Strategic Marketing |
| Program |
: Marketing |
| Program Detail |
: This course examines the differences between public relations and marketing and their needed interrelationships in support of organizational goals. Combining both art and science, this course uses recent examples from some of the world's best-known companies to reinforce the emerging theory that well-planned, integrated communications lead to organizational success. |
| Prerequisite |
: |
| Course Level |
: Online Graduate Courses |
| Course URL |
: http://www.apus....gcourse.asp?q=DM |
| Additional Information |
| - Search for threads in the forum related to this online course |