Course Information

Section Id	: 320
Name	: Principles of Marketing
Program	: Marketing
Program Detail	: Students develop an understanding of the fundamentals of marketing including a general understanding of the strategies and methods involved in marketing a variety of goods and services. Topics include market research, segmentation, target marketing, positioning, developing new products, pricing, distributing and promoting goods and services, and marketing management. As a concluding project, students will prepare a marketing plan for a simple product offering.
Prerequisite	:
Course Level	: Online Undergraduate Courses
Course URL	: http://www.aspen...rams/ba.htm#prin
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College and University Contacts and Details

Name		: Aspen University
Online Distance Education Page		: http://www.aspen.edu
College/University Main Page		: http://www.aspen.edu
Street Address		: 501 South Cherry Street, Suite 350
City	: Denver	State	: Colorado
Zip	: 80246	Country	: United States of America
Email	: admissions@aspen.edu
Phone	: 1-303-333-4224	Fax	: 303-336-1144
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