| Program Detail |
: Technology is rapidly shaping the face of business as well the global environment in which organizations compete. One of the most important challenges companies face is how to use the emerging trends in technology to compete more successfully and improve profitability. The conceptual framework of the course is an evolutionary process perspective on technology strategy and innovation. The fundamental ideas underlying this evolutionary perspective are that: a) a firm's technology strategy emerges from its technological competencies and capabilities, b) technology strategy is shaped by external (environmental) and internal (organizational) forces, and c) the enactment of technology strategy, through the experience that it generates, serves to further develop the firm's technological competencies and capabilities. |
