| Section Id |
: MKT303 |
| Name |
: Marketing for Hospitality, Travel, and Tourism |
| Program |
: Marketing |
| Program Detail |
: Prerequisite: MKT 101 This course examines the important role marketing plays in the selling of services in the travel and hospitality industries. The critical problems of perishables and time-dependency of service inventories are explored, along with the role of customer perception in the segmentation of various tourism markets. |
| Prerequisite |
: |
| Course Level |
: Online Undergraduate Courses |
| Course URL |
: http://peirceonl...D=130694-1152740 |
| Additional Information |
| - Search for threads in the forum related to this online course |