| Program Detail |
: Understanding global strategy and organization is a key to success for managers working in the global economy. A manager must understand the company's competitive advantage and environment, and how they relate to strategy and organization choices. Managing in the Global Economy provides a framework to explain the interrelationships among organizational structure, environment (market and nonmarket), and strategy issues that affect a firm in global competition. This approach offers managers a systematic way of thinking about basic global strategy, organization decisions, and key tradeoffs. It also provides a systematic way of thinking about organizational issues that become more significant when operating across borders.
Managing in the Global Economy first places you in the role of an employee at WhiteRiver Telecomm, a fictional U.S. telecommunications firm that is thinking of expanding into new markets. You will head up research and intelligence gathering for the project. Using a case study about AT&T's expansion into China in 1993, you will explore AT&T's reasons for expanding beyond the U.S. market and its strategic reasons for entering China. Then, to focus on global organization issues, the course places you in the role of an employee at ZAK-Squared, an enterprise resource planning company that is having difficulty maintaining its historical performance after expanding globally. |
