Course Information

Section Id	: MKT5153
Name	: Consumer Behavior
Program	: Marketing
Program Detail	: The course presents consumer behavioral theories and links them to marketing management. Topics include consumer motivation, managing attitudes, consumer perceptions on marketing strategies, and selecting marketing targets.
Prerequisite	:
Course Level	: Online Graduate Courses
Course URL	: http://www.amber...mp_PART_3.htm#T3
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College and University Contacts and Details

Name		: Amberton University
Online Distance Education Page		: http://www.amberu.edu/
College/University Main Page		: http://www.amberu.edu/
Street Address		: 1700 Eastgate Drive
City	: Garland	State	: Texas
Zip	: 75041	Country	: United States of America
Email	: info@amberton.edu
Phone	: 972-279-6511	Fax	: 000-000-0000

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