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Course Information

Section Id : MKT3153
Name : Consumer Behavior
Program : Marketing
Program Detail : The course presents consumer behavioral theories and links them to marketing management. Topics include consumer motivation, managing attitudes, consumer perceptions on marketing strategies, and selecting marketing targets.
Prerequisite :
Course Level : Online Undergraduate Courses
Course URL : http://www.amber...mp_PART_3.htm#T3
Additional Information
College and University Contacts and Details
Name : Amberton University
Online Distance Education Page : http://www.amberu.edu/
College/University Main Page : http://www.amberu.edu/
Street Address : 1700 Eastgate Drive
City : Garland State : Texas
Zip : 75041 Country : United States of America
Email : info@amberton.edu
Phone : 972-279-6511 Fax : 000-000-0000
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