Course Information

Section Id	: MET MK 743
Name	: Marketing Management
Program	: Engineering
Program Detail	: The course provides basic marketing knowledge and develops analytical and decision-making skills. Marketing tools, issues, programs, and institutions and their relationship to other management functions. Consumer behavior, promotional tools, pricing, distribution channels, product policy, marketing organization, control, and information systems.
Prerequisite	:
Course Level	: Online Undergraduate Courses
Course URL	: http://www.bu.ed..._management.html
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College and University Contacts and Details

Name		: Boston University
Online Distance Education Page		: http://www.bu.edu/
College/University Main Page		: http://www.bu.edu/
Street Address		: 121 Bay State Road
City	: Boston	State	: Massachusetts
Zip	: 02215	Country	: United States of America
Email	: admissions@bu.edu
Phone	: 617-353-2300	Fax	: 000-000-0000
AACSB

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