| Section Id |
: BUS4033 |
| Name |
: Brand Identity and Marketing Communications |
| Program |
: Business |
| Program Detail |
: Learners explore multiple forms of marketing communications media and messages in this course, including the hidden power of word-of-mouth marketing and the expanding media of the Internet. The over-communicated nature of the marketplace is explored for the practical significance of focusing brand identity and selecting marketing communications. |
| Prerequisite |
: BUS3030 |
| Course Level |
: Online Undergraduate Courses |
| Course URL |
: http://www.capel...hool+of+Business |
| Additional Information |
| - Search for threads in the forum related to this online course |