Course Information

Section Id	: MARP 5805
Name	: Marketing Management
Program	: Marketing
Program Detail	: A comprehensive study of marketing strategies and tactics. Essential elements are analyzed and include strategic planning and marketing; identifying and understanding the target market; market research; consumer behavior; organizational buying; market mix and segmentation. Product planning and development; advertising and sales promotion; distribution and pricing strategies are evaluated. The marketing of services and global marketing issues are also explored.
Prerequisite	:
Course Level	: Online Undergraduate Courses
Course URL	: http://fmuonline...20Administration
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College and University Contacts and Details

Name		: Florida Metropolitan University
Online Distance Education Page		: http://fmuonline.com/
College/University Main Page		: http://www.fmu.edu/
Street Address		: 805 Wells Road
City	: Orange Park	State	: Florida
Zip	: 32073	Country	: United States of America
Email	:
Phone	: 904-264-9122	Fax	: N/A

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