| Program Detail |
: Historically, marketing communications has been administered by outside advertising agencies while companies focused on their products or services, pricing, and distribution networks. The major thrust of marketing communications has been devoted to advertising media (print, TV, and radio), which have proved costly in terms of their effectiveness.
The course is designed to introduce you to an integrated marketing communications concept, whether from the point of view of a client, agency, or consumer. The instructor takes you through an overview of marketing communications methods such as advertising, public relations, personal selling, sales promotion, and direct marketing. You then discover how to develop these methods into an integrated marketing communications plan.
If you are a professional whose responsibility is planning for marketing, advertising, public relations, or sales, this course can help you create an effective plan. Professionals who need an overview of marketing may also benefit
Supervised final examination. |
