| Program Detail |
: This course will provide an integrated study of the principles of strategic marketing management and their application in the international business environment. Instruction will focus on the international marketing environment, the multinational competitive challenges of changing market structures and the impact of rapidly changing technologies on the international marketplace.
Examining strategic marketing planning, we will study how the marketing mix is adapted to various cultural, environmental and economic factors in the global arena. Students will be involved in a range of individual and group activities including case analyses and the creation of an export feasibility study for marketing a product/service in a country or region in the global marketplace. |
