Course Information

Section Id	: X495.7
Name	: Communicating Across Cultures: Marketing and Sales Challenges Around the World
Program	: Marketing
Program Detail	: Global transactions are rapidly becoming the norm in business, and marketing and sales professionals face a variety of communications challenges in adapting to the international marketplace. This course provides an overview of the theories of effective communication across cultures, with a focus on the specific culture-bridging tools and techniques needed by today's international sales and marketing practitioners. Topics include framework models for understanding cross-cultural communications; specific regional and cultural values; regional taboos and cultural assumptions; and culture-bridging strategies for personal selling, business-to-business marketing, and marketing communications. Supervised final examination.
Prerequisite	:
Course Level	: Online Certificate Courses
Course URL	: http://explore.b...&action=Internet
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College and University Contacts and Details

Name		: UC Berkeley Extension Online
Online Distance Education Page		: http://learn...erkeley.edu/
College/University Main Page		: http://learn...erkeley.edu/
Street Address		: N/A
City	: N/A	State	: California
Zip	: N/A	Country	: United States of America
Email	:
Phone	: N/A	Fax	: N/A

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