| Program Detail |
: A single page of advertising can cost as much as $30,000, a hefty expense for small and large companies alike. Many companies, however, are putting marketing dollars toward inexpensive, cost-effective public relations techniques. In this course you learn how to create public relations materials, such as positioning statements and press releases. Emphasis is on practical aspects of media relations and response to crises.
Through case studies, you gain experience identifying problems, creating solutions, and understanding reporters' interviewing styles. This course is intended for entry- and junior-level professionals in the field, as well as managers and support personnel who need an understanding of marketing, advertising, and public relations. It is also appropriate for those considering a career change. Supervised final examination. |
