| Program Detail |
: The use of direct marketing has grown at an unprecedented rate over the past five years. By understanding direct marketing methods, you can increase the response rate of your efforts dramatically.
This course explores all aspects of the discipline of direct marketing, with a focus throughout on the best state-of-the-art practices and supporting research and theory. Recent socioeconomic trends, including dual wage earner households and the expansion of the home computer market, have favored direct marketing and will continue to do so.
The course provides a systematic and thorough approach to the study of direct marketing. Throughout the course, examples and applications are drawn from a wide range of consumer, business, and not-for-profit direct marketing for both products and services. Supervised final examination. |
