Course Information |
| Section Id | : X461.7 | |||
| Name | : Consumer Buying Behavior | |||
| Program | : Marketing | |||
| Program Detail | : Knowledge about the consumer is the necessary foundation for developing and implementing a successful marketing plan. This course covers theories of and methods for analyzing consumer behavior and examines the internal factors (beliefs, attitudes, perceptions, and emotions) and external factors (class, peer groups, family structure, culture) that affect consumer behavior, giving you the basis for developing an effective marketing plan. Supervised final examination. | |||
| Prerequisite | : | |||
| Course Level | : Online Certificate Courses | |||
| Course URL | : http://explore.b...&action=Internet | |||
| Additional Information | ||||
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| College and University Contacts and Details |
| Name | : UC Berkeley Extension Online | ||
| Online Distance Education Page | : http://learn...erkeley.edu/ | ||
| College/University Main Page | : http://learn...erkeley.edu/ | ||
| Street Address | : N/A | ||
| City | : N/A | State | : California |
| Zip | : N/A | Country | : United States of America |
| : | |||
| Phone | : N/A | Fax | : N/A |
| Short Profile |
| Additional Information | |||
| - List online courses offered at this institution | |||
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