| Program Detail |
: How can you implement your organization's mission in the marketplace? And how do you know whether your products and/or services meet your customers' needs? This course, designed for both for-profit and nonprofit marketing professionals, answers these questions and offers a comprehensive survey of the vocabulary, concepts, and techniques of marketing. It is geared toward those who are in the early stages of their marketing careers as well as those just starting to explore the field.
Through lectures, readings, case studies, and hands-on projects, you explore the complex relationship between what your customers need and what your organization offers. You develop a systematic approach for examining the successful delivery of product, place, promotion, pricing, positioning, and service, with the end goals of creating product value and customer satisfaction. You integrate marketing analysis and research plans, information on consumer behavior, target segments, strategy development, brand management, global marketing, and social responsibility, and examine them across a variety of industries and institutions.
Note: If you are enrolled in the Online Certificate in Marketing program, Essentials of Marketing should be your first course. It provides you with a foundation for designing and implementing marketing plans, studying advanced topics, and progressing toward completion of the certificate.
Supervised final examination. |
