| Program Detail |
: The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," businesspeople need to understand what is changing and how to use the new tools to their optimal advantage. This online course is for both veteran marketers who want to understand the new tools and approaches now available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet. Participants learn key marketing concepts along with the new tools required to compete in a highly competitive economy and leave the course with a new approach for marketing more effectively. Real-world examples--from current articles and Internet downloads--also are examined. |
