|
Click on the name of an online marketing graduate course to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
|
|
|
|
|
|
|
Name (Section Id) |
|
Program |
|
Degree |
|
Name of College, University |
|
School's Profile |
|
|
|
|
Principles of Marketing (60510) |
|
Marketing |
|
G |
|
Cardean University |
|
▤ |
|
|
|
Details |
|
|
|
Global economic competition has propelled marketing to a high-priority position on the corporate agenda. Your customers have more choices than ever, and you stand the greatest chance of success by building a market-driven, customer-focused operation.
Cardean?s "Principles of Marketing" offers you a framework for analyzing the marketing environment, including customers and competition, as well as how the marketing efforts align with the strategic goals of the company. |
|
|
|
|
Public Relations and Strategic Marketing (DM682) |
|
Marketing |
|
G |
|
American Public University |
|
▤ |
|
|
|
Details |
|
|
|
This course examines the differences between public relations and marketing and their needed interrelationships in support of organizational goals. Combining both art and science, this course uses recent examples from some of the world's best-known companies to reinforce the emerging theory that well-planned, integrated communications lead to organizational success. |
|
|
|
|
Sales Management (MM577) |
|
Marketing |
|
G |
|
Keller Graduate School of Management |
|
▤ |
|
|
|
Details |
|
|
|
Sales Management teaches students how to design and implement a sales force strategy. The course presents techniques for identifying, recruiting and training sales personnel; monitoring and controlling sales efforts; and forecasting and budgeting sales performance. Issues such as territory decisions, compensation plans and motivation techniques are also discussed. |
|
|
|
|
Sports Marketing, Promotion, and Public Relations (DM693) |
|
Marketing |
|
G |
|
American Public University |
|
▤ |
|
|
|
Details |
|
|
|
This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case, analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications. |
|
|
|
|
|
|
