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Click on the name of an online marketing graduate course to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
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Name (Section Id) |
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Program |
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Degree |
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Name of College, University |
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School's Profile |
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Advertising Management (MM575) |
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Marketing |
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G |
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Keller Graduate School of Management |
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Details |
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Advertising Management presents a structured approach to managing advertising, sales promotion and public relations activities from a corporate perspective. Students are taught how to determine promotional objectives, select campaign themes, choose media, control advertising costs, design sales promotions and evaluate results. The course also addresses agency selection and management. |
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Channels of Distribution (MM574) |
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Marketing |
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G |
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Keller Graduate School of Management |
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▤ |
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Details |
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This course teaches students how to make decisions regarding selling channels and the physical distribution of products to businesses and consumers. The course addresses channel structures including retailing, wholesaling and other agency relationships. Designing, implementing, managing and evaluating a channel strategy is emphasized. |
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Consumer Behavior (MKT5153) |
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Marketing |
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G |
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Amberton University |
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▤ |
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Details |
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The course presents consumer behavioral theories and links them to marketing management. Topics include consumer motivation, managing attitudes, consumer perceptions on marketing strategies, and selecting marketing targets. |
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Global Marketing Strategy (DM671) |
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Marketing |
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G |
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American Public University |
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Details |
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This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy. |
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Implementing Marketing Strategy (61560) |
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Marketing |
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G |
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Cardean University |
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Details |
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This course builds on the concepts presented in the Principles of Marketing course and offers the knowledge and tools marketers need to design and implement a marketing plan and an integrated marketing communications strategy. From surveying the business landscape for opportunities and threats to evaluation methods to measure the success of your efforts, this course covers the information marketers need to position their company for success. Implementing Marketing Strategy takes an in-depth look at the fundamental concepts of marketing, including analysis methods for market research, brand positioning, integrated marketing communication strategies, and methods of qualitative and quantitative research, and it challenges you to apply your learning to real-world problems as you play the role of a marketing analyst for a fictional greeting card company, Shomei Cards.
A marketing plan is the blueprint a company follows when implementing a marketing strategy for new or existing products. These activities include conducting the marketing research to determine consumers' wants and needs in a new greeting card product and their motivations for purchasing greeting cards. In addition, you will conduct post launch research to measure the success of the introduction. Finally, you will develop a branding strategy for the new product and the marketing communication strategies to communicate the benefits of the new product to the marketplace. |
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Internet Marketing (60540) |
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Marketing |
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G |
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Cardean University |
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▤ |
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Details |
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Despite the hype and subsequent investor disillusionment with e-commerce, web-based sales are steadily increasing their share of total retail sales. Cardean's "Internet Marketing" shows how the power of the Internet can be leveraged to acquire, retain, and delight consumers. You will gain a strategic and tactical marketing perspective, with an emphasis on integrating online and offline marketing activities. |
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Managerial Marketing (BUSI504) |
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Marketing |
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G |
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Azusa Pacific University |
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▤ |
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Details |
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The basic functions of marketing and the development of the concepts of the marketing process, mix, and environment are emphasized. The course takes a planning approach using problems, case studies, and readings which place the student in the role of marketing manager. Preparation of a research project or marketing plan is an essential part of the course. |
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Marketing and Stakeholder Relations (MKT 553) |
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Marketing |
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G |
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University of Phoenix |
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Details |
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This course examines the role and importance of marketing and stakeholder relations in every organization, whether for selling products or services, seeking donations, or recruiting volunteers. Topics include strategic alignment of the four "P's"; traditional and contemporary marketing strategies and trends; value-creating distinctive products and services; integrated marketing communications; customer satisfaction and stakeholder relations; and developing marketing plans. |
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Marketing Capstone Course (MKT 590) |
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Marketing |
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G |
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University of Phoenix |
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▤ |
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Details |
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This is an integrative course and the capstone for the MBA/MKT program. The outcome is for students to develop a portfolio of business solutions to marketing problems that draw on a range of skills from the individual courses preceding it. Students will also define and solve a marketing problem of their own choosing. |
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Marketing Management (MKT 551) |
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Marketing |
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G |
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University of Phoenix |
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▤ |
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Details |
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This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy. |
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Marketing Management (MM522) |
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Marketing |
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G |
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Keller Graduate School of Management |
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▤ |
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Details |
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Marketing Management presents a structured approach to understanding and managing the marketing function. Each student chooses a product or service and develops a written marketing plan to learn how to determine and integrate elements of a marketing strategy. Topics include market segmentation, targeting, positioning and research; product decisions; pricing; channels of distribution; sales management; advertising; new product development; and marketing budgets. Special attention is given to applied business research and to the roles
international and ethical considerations play in making marketing decisions. |
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Marketing Management (MKT6210) |
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Marketing |
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G |
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Amberton University |
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▤ |
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Details |
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The course presents a systematic approach to the analyzing, planning, implementing, and the control of marketing activities. Topics include analyzing marketing research, forecasting market demand, evaluating market segments, selecting target markets, and developing a comprehensive marketing plan. |
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Marketing Management (MKT 520) |
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Marketing |
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G |
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American Sentinel University |
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▤ |
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Details |
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This course provides a structure for analyzing market environments and making decisions concerning marketing strategy. Topics include marketing in overall business strategy, market opportunity analysis, developing strategic marketing programs, applying strategic marketing programs to individual business environments, implementing and controlling marketing programs. |
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Marketing Management (MKT 530) |
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Marketing |
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American Sentinel University |
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▤ |
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Details |
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This course presents marketing management within the broader context of the organization's strategies and operations, emphasizing the benefits of market research and analysis, and development of effective marketing strategies through segmentation, targeting, and positioning. |
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Marketing Management (DM596) |
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Marketing |
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G |
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American Public University |
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Details |
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This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered. |
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Marketing Management (BA530) |
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Marketing |
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G |
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Grantham University |
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▤ |
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Details |
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Marketing is the epicenter of an organization's strategic and operational life. This course presents marketing management within the broader context of the organization's strategies and operations. Students discover the benefits of market research and analysis, and develop effective marketing strategies through segmentation, targeting, and positioning. |
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Marketing Research (MKT 560) |
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Marketing |
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G |
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University of Phoenix |
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Details |
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This course is designed to integrate theory and practice and develop students? analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems. |
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Marketing Research (MM570) |
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Marketing |
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G |
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Keller Graduate School of Management |
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▤ |
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Details |
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Marketing Research teaches students how to gather and analyze data to assist in making
marketing decisions. The course addresses both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups. Emphasis is placed on examining how marketing research can help managers make better decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. Students are encouraged to consider ethical implications of specific marketing research activities. |
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Marketing Strategy (MKT 565) |
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Marketing |
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G |
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University of Phoenix |
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▤ |
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Details |
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This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. |
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New Product Development (MM572) |
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Marketing |
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G |
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Keller Graduate School of Management |
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▤ |
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Details |
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This course presents a framework for planning, implementing and evaluating new product introductions. The course addresses the new product development process ? from idea generation to commercialization. Emphasis is placed on examining how organizations can manage resources to maximize the opportunity for successful new product introductions. |
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