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Click on the name of an online marketing certificate courses to view the detailed information; you can also find out about the college or university offering the category by clicking on "School's Profile". |
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Viewing 1 to 14 of 14 courses |
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Name (Section Id) |
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School's Profile |
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Communicating Across Cultures: Marketing and Sales Challenges Around the World (X495.7) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Global transactions are rapidly becoming the norm in business, and marketing and sales professionals face a variety of communications challenges in adapting to the international marketplace. This course provides an overview of the theories of effective communication across cultures, with a focus on the specific culture-bridging tools and techniques needed by today's international sales and marketing practitioners.
Topics include framework models for understanding cross-cultural communications; specific regional and cultural values; regional taboos and cultural assumptions; and culture-bridging strategies for personal selling, business-to-business marketing, and marketing communications. Supervised final examination. |
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Communicating Across Cultures: Marketing and Sales Challenges Around the World (X495.7) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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Global transactions are rapidly becoming the norm in business, and marketing and sales professionals face a variety of communications challenges in adapting to the international marketplace. This course provides an overview of the theories of effective communication across cultures, with a focus on the specific culture-bridging tools and techniques needed by today's international sales and marketing practitioners.
Topics include framework models for understanding cross-cultural communications; specific regional and cultural values; regional taboos and cultural assumptions; and culture-bridging strategies for personal selling, business-to-business marketing, and marketing communications. Supervised final examination. |
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Consumer Buying Behavior (X461.7) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Knowledge about the consumer is the necessary foundation for developing and implementing a successful marketing plan. This course covers theories of and methods for analyzing consumer behavior and examines the internal factors (beliefs, attitudes, perceptions, and emotions) and external factors (class, peer groups, family structure, culture) that affect consumer behavior, giving you the basis for developing an effective marketing plan. Supervised final examination. |
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E-Marketing (Online) (X 460.394) |
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Marketing |
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C |
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University of California, Los Angeles Extension |
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The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," businesspeople need to understand what is changing and how to use the new tools to their optimal advantage. This online course is for both veteran marketers who want to understand the new tools and approaches now available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet. Participants learn key marketing concepts along with the new tools required to compete in a highly competitive economy and leave the course with a new approach for marketing more effectively. Real-world examples--from current articles and Internet downloads--also are examined. |
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Essentials of Advertising (X401.7) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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This course provides an overview of the essential methods, strategies, and vocabulary necessary for a fundamental understanding of the advertising process. Topics include marketing strategy and positioning, account management, media, and the creative process. This course will enable participants to conceive, manage and direct the advertising process from both an advertising agency and client perspective.
Examples are drawn from high-tech, industrial, consumer and service areas. This course is intended for adult learners who have minimal knowledge of the theory, concepts, and techniques of advertising.
On completion of this course, students will:
Understand the role of advertising in launching products, building brands, and increasing market sales and market share.
- Be conversant with the essential concepts and vocabulary of advertising.
- Be familiar with media planning and strategy as part of an overall marketing campaign.
- Know the roles of different functional areas within an advertising agency: account management, creative, production, and media.
Be able to mix different types of advertising methods, including print, radio video, database, and online advertising in creating an advertising plan that meets industry standards.
Supervised final examination. |
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Essentials of Direct Marketing Methods (X463.5) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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The use of direct marketing has grown at an unprecedented rate over the past five years. By understanding direct marketing methods, you can increase the response rate of your efforts dramatically.
This course explores all aspects of the discipline of direct marketing, with a focus throughout on the best state-of-the-art practices and supporting research and theory. Recent socioeconomic trends, including dual wage earner households and the expansion of the home computer market, have favored direct marketing and will continue to do so.
The course provides a systematic and thorough approach to the study of direct marketing. Throughout the course, examples and applications are drawn from a wide range of consumer, business, and not-for-profit direct marketing for both products and services. Supervised final examination. |
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Essentials of Marketing (X460.1) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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How can you implement your organization's mission in the marketplace? And how do you know whether your products and/or services meet your customers' needs? This course, designed for both for-profit and nonprofit marketing professionals, answers these questions and offers a comprehensive survey of the vocabulary, concepts, and techniques of marketing. It is geared toward those who are in the early stages of their marketing careers as well as those just starting to explore the field.
Through lectures, readings, case studies, and hands-on projects, you explore the complex relationship between what your customers need and what your organization offers. You develop a systematic approach for examining the successful delivery of product, place, promotion, pricing, positioning, and service, with the end goals of creating product value and customer satisfaction. You integrate marketing analysis and research plans, information on consumer behavior, target segments, strategy development, brand management, global marketing, and social responsibility, and examine them across a variety of industries and institutions.
Note: If you are enrolled in the Online Certificate in Marketing program, Essentials of Marketing should be your first course. It provides you with a foundation for designing and implementing marketing plans, studying advanced topics, and progressing toward completion of the certificate.
Supervised final examination. |
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Essentials of Public Relations (X466) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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A single page of advertising can cost as much as $30,000, a hefty expense for small and large companies alike. Many companies, however, are putting marketing dollars toward inexpensive, cost-effective public relations techniques. In this course you learn how to create public relations materials, such as positioning statements and press releases. Emphasis is on practical aspects of media relations and response to crises.
Through case studies, you gain experience identifying problems, creating solutions, and understanding reporters' interviewing styles. This course is intended for entry- and junior-level professionals in the field, as well as managers and support personnel who need an understanding of marketing, advertising, and public relations. It is also appropriate for those considering a career change. Supervised final examination. |
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Integrated Marketing Communications (X466.1) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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Historically, marketing communications has been administered by outside advertising agencies while companies focused on their products or services, pricing, and distribution networks. The major thrust of marketing communications has been devoted to advertising media (print, TV, and radio), which have proved costly in terms of their effectiveness.
The course is designed to introduce you to an integrated marketing communications concept, whether from the point of view of a client, agency, or consumer. The instructor takes you through an overview of marketing communications methods such as advertising, public relations, personal selling, sales promotion, and direct marketing. You then discover how to develop these methods into an integrated marketing communications plan.
If you are a professional whose responsibility is planning for marketing, advertising, public relations, or sales, this course can help you create an effective plan. Professionals who need an overview of marketing may also benefit
Supervised final examination. |
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Integrated Marketing Communications (X466.1) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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Historically, marketing communications has been administered by outside advertising agencies while companies focused on their products or services, pricing, and distribution networks. The major thrust of marketing communications has been devoted to advertising media (print, TV, and radio), which have proved costly in terms of their effectiveness.
The course is designed to introduce you to an integrated marketing communications concept, whether from the point of view of a client, agency, or consumer. The instructor takes you through an overview of marketing communications methods such as advertising, public relations, personal selling, sales promotion, and direct marketing. You then discover how to develop these methods into an integrated marketing communications plan.
If you are a professional whose responsibility is planning for marketing, advertising, public relations, or sales, this course can help you create an effective plan. Professionals who need an overview of marketing may also benefit
Supervised final examination. |
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International Marketing (X495.4) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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This course will provide an integrated study of the principles of strategic marketing management and their application in the international business environment. Instruction will focus on the international marketing environment, the multinational competitive challenges of changing market structures and the impact of rapidly changing technologies on the international marketplace.
Examining strategic marketing planning, we will study how the marketing mix is adapted to various cultural, environmental and economic factors in the global arena. Students will be involved in a range of individual and group activities including case analyses and the creation of an export feasibility study for marketing a product/service in a country or region in the global marketplace. |
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International Marketing (X495.4) |
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Marketing |
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UC Berkeley Extension Online |
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Details |
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This course will provide an integrated study of the principles of strategic marketing management and their application in the international business environment. Instruction will focus on the international marketing environment, the multinational competitive challenges of changing market structures and the impact of rapidly changing technologies on the international marketplace.
Examining strategic marketing planning, we will study how the marketing mix is adapted to various cultural, environmental and economic factors in the global arena. Students will be involved in a range of individual and group activities including case analyses and the creation of an export feasibility study for marketing a product/service in a country or region in the global marketplace. |
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Marketing Planning (X411.3) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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How does strategic marketing relate to marketing and business? This hands-on course relies on assigned readings, lectures, case studies, and discussion to teach concepts and processes of strategic marketing as opposed to tactical steps. Working in teams, you have an opportunity to apply what you learn by conducting a strategic market analysis of real-world enterprises. By the end of the course you should be able to identify opportunities for competitive advantage and the key marketing elements that lead to meeting customers' needs and organizational objectives. |
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Marketing Research: Concepts and Techniques (X460.6) |
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Marketing |
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C |
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UC Berkeley Extension Online |
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Details |
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Whether you are a marketing manager for a large company or a small business owner, you need systematic and objective information about the market you serve in order to make marketing and business decisions. Will a new package change or improve your brand image? When and where should you present your new product? Marketing research is one of the principal methods used for answering questions like these.
Intended for people from diverse business backgrounds, this course provides an understanding of modern market research methods and how they are used as tools in implementing the marketing plan. You begin to appreciate the value and limitations of data and to understand how to evaluate results and make recommendations for action. Lectures, readings, case studies, and a research project provide you with the opportunity to examine various methods used in solving specific marketing problems. By the end of the course, you will have an understanding of the marketing research methods available to address your company's needs.
Supervised final examination. |
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Viewing 1 to 14 of 14 courses |
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