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Click on the name of an online course offered at Cardean University to view the detailed information; you can also find out about the college or university offering the course by clicking on "School's Profile". |
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Name (Section Id) |
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Program |
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Degree |
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Name of College, University |
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School's Profile |
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Managing Innovation (60550) |
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Business |
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G |
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Cardean University |
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Details |
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This course covers the product development process, mainly from the marketing perspective. The course teaches skills for conceptualizing new product ideas, identifying and justifying the most promising of those ideas, and using pre-launch tests to refine products in development. Topics include idea generation, screening techniques, interpreting a conjoint analysis, market definition and segmentation, financial analysis using Monte Carlo simulation and decision trees, protoytping, perceptual and preference maps, interpreting a factor analysis, pre-test-market techniques, and test-market techniques. |
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Managing Organizations (61010) |
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Business |
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G |
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Cardean University |
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Details |
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Management performance problems keep organizations from functioning effectively and prevent them from achieving goals. They cannot be solved by technology or other innovations alone; they are solved by the actions and decisions of managers. Failure of managers to resolve the wide range of organizational problems can seriously affect profitability, destroy productivity, and even lead to the failure of an organization. In spite of the potentially serious consequences of these problems, too many managers think that solving them simply requires common sense. They make ill-considered decisions that address only the symptoms and not the causes, and then they are surprised that the problem does not go away.
Successfully solving problems depends on using an effective problem-solving approach that considers all aspects of the organization: the people, informal organization, work, formal organization, and external culture. This systematic and comprehensive problem-solving approach is the key to successful management and the focus of this course. |
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Managing the Workforce (61550) |
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Business |
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G |
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Cardean University |
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Human capital accounts for most of the value of many organizations. Because of this, success for managers and organizations can depend on thinking rigorously about the workforce and managing it strategically.
Cardean's "Managing the Workforce" introduces the basic concepts of Personnel Management--a field of study that adds the rigor of economic analysis to a wide range of personnel and organizational design issues. This course suite covers topics such as selection, training, and motivation of personnel; job design and decision making; incentive compensation; and turnover. |
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Principles of Marketing (60510) |
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Marketing |
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G |
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Cardean University |
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Details |
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Global economic competition has propelled marketing to a high-priority position on the corporate agenda. Your customers have more choices than ever, and you stand the greatest chance of success by building a market-driven, customer-focused operation.
Cardean?s "Principles of Marketing" offers you a framework for analyzing the marketing environment, including customers and competition, as well as how the marketing efforts align with the strategic goals of the company. |
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Strategic Negotiation (61030) |
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Business |
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G |
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Cardean University |
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▤ |
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Details |
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People negotiate every day in a variety of settings, and most do so with little training. Cardean's "Strategic Negotiations" will provide you with an intellectual and practical understanding of the central concepts in negotiation, including the role of information, persuasion, power, and fairness.
For both two-party and multiparty situations, the course will help you systematically understand, evaluate, and practice the negotiation process, including the behavioral and strategic aspects. By learning to plan and engage in rational and strategic negotiations, you can maximize your interests and reach the best agreement, not just any agreement. This course will also explore the role of information processing and perception in generating cognitive biases that can block successful negotiations. You will consider the importance of debriefing a completed negotiation to learn from your mistakes and triumphs, and to apply those lessons to future negotiations. |
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Strategy (61520) |
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Business |
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G |
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Cardean University |
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Technological advances, deregulation, and trade liberalization across the globe have transformed the economic landscape and intensified competition for businesses everywhere. Today, the pace of change challenges managers to develop strategies that keep their businesses ahead of the competition or risk decline. Cardean's "Strategy" course can help managers gain a better understanding of how to formulate winning strategies in today's fiercely competitive markets.
To evaluate whether a company will be successful in the marketplace, professionals must have a thorough knowledge of the industry in which the company competes. The Strategy course introduces you to the methods used to analyze an industry. Since effective industry analysis is rooted in microeconomics, the course emphasizes the underlying drivers of industry profitability rather than specific financial analysis. It focuses on how to identify overall industry attractiveness by examining factors such as industry competitiveness, supplier and buyer power, and barriers to entry.
Once a company has discovered a business opportunity in a given industry, it must examine its ability to exploit that opportunity: What are the company's core competencies? How does the business fit into the market? Strategy next explores the concepts and methods for identifying a firm's core competencies, determining how industry trends will affect profitability, and developing a corresponding competitive strategy. By understanding the concepts presented in this course, managers can become better equipped to turn business potential into a competitive market advantage. |
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Topics in Finance (60030) |
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Finance |
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G |
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Cardean University |
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Today's capital markets provide individual investors, institutional investors, financial institutions, and corporations an enormous range of ways to allocate and raise capital. Cardean's "Topics in Finance" begins by providing an overview of financial markets and investment instruments. It examines the investment environment and the concerns of issuers and the buyers of these instruments have in this environment. It then introduces some fundamental financial concepts in corporate finance and investments that can help managers make better investment decisions.
You will examine the tradeoff between risk and return and gain an understanding of the market instruments that can help an organization make effective choices in a variety of financial decision-making scenarios. You will also encounter important concepts in corporate finance and investment theory, such as the weighted average cost of capital (WACC), the efficient frontier, and the binomial model for pricing options. |
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Topics in Strategy (61530) |
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Business |
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G |
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Cardean University |
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Details |
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Cardean's "Topics in Strategy" starts by discussing methods for developing sound business strategies in the high-technology sector. By understanding how network effects, intellectual property, strategic alliances, and other issues uniquely affect business prospects in the technology industry, managers in this course can learn to better steer ventures in this risky but highly rewarding sector.
Next, the course explores the issues and alternatives in determining a company?s vertical scope. In the context of achieving operational effiency, the course depicts situations where market transactions do and do not achieve the best results.
Lastly, we will explore the issue of global organizational design. This course goes beyond the traditional approach and presents an integrated framework to assist managers in making effective decisions within the complexity of the global environment. |
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